Thursday, April 10, 2008

MicroGooYa or MicroGoogloo: Yahoo! To Test Google's Adsense for Search for Two Weeks! Long Live Adsense

Google is lending a hand to pioneer giant company Yahoo! in its resistance to be forcely taken over by Microsoft. Google is abiding by its motto, "Do no Evil." Yahoo! announced that at some unspecified time it will begin a test of Google's Adsense for search at least on parts of its results. Google's brokered-ads will start showing up along Yahoo! search results.

"The test will last for no more than two weeks, and it will affect no more than three per cent of all Yahoo! search queries - all in the US. It will not affect Yahoo!'s affiliate sites - only yahoo.com."

Yahoo's board of directors is ready to look at alternatives to avoid the forced take-over by Washington. "this is part of an effort to "boost Yahoo's leverage in its ongoing takeover standoff with Microsoft."

Microsoft's Steve Ballmer is not too happy with the announcement. "Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google’s hands."

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